PROGRAM OVERVIEW
Entrepreneurial Marketing – MBA (ENMARK – MBA) is designed for the next generation leaders to learn about marketing, management, business strategy and entrepreneurial mindset in business execution. This MBA is for managers, entrepreneurs, start-up leaders who wants to grow their business and marketing capabilities to boost their business performance or career prospect.
Study time: Monday – Thursday, 17.00 – 21.30 WIB, with synchronous learning session.
IDEAL FOR
Young professionals and entrepreneurs who are interested in becoming business leaders with the foundation of entrepreneurial skills and marketing approaches.
About Entrepreneurial Marketing
Entrepreneurial Marketing is a concept which importance is getting more prominent. Live events in these couple of years has set individuals and business to have an agile, applicable mindset to ensure the progressive live of value creation.
In this program, we stress the importance of the concept of what we called as the ‘new genre’ of Entrepreneurial Marketing. We argue in this current business landscape, professionals and young entrepreneurs, and basically everyone should learn to have a balance in individual mindset, business approach, and marketing execution.
We are delighted to launch the Entrepreneurial Marketing MBA – ENMARK MBA – to have a broad philosophical and execution discussion to adapt, adopt and adjust our competitiveness, in individual and organizational level.
Philosophical discussion will equip learning participants to individually sustain themselves in the future after graduations, and execution discussion will help learning participants to adapt in the near future.
ENMARK MBA will have the classes hosts by the best academicians from SBM ITB marketing thinker and teacher from MarkPlus Institute. But do not be mistaken – we are all learners. We welcome you to join us in the class full of knowledge-enthusiasts, seeking inspiration to help build an ecosystem of entrepreneurial thinkers.
PROGRAM OVERVIEW
Entrepreneurial Marketing – MBA (ENMARK – MBA) is designed for the next generation leaders to learn about marketing, management, business strategy and entrepreneurial mindset in business execution. This MBA is for managers, entrepreneurs, start-up leaders who wants to grow their business and marketing capabilities to boost their business performance or career prospect.
Study time: Monday – Thursday, 17.00 – 21.30 WIB, with synchronous learning session.
IDEAL FOR
Young professionals and entrepreneurs who are interested in becoming business leaders with the foundation of entrepreneurial skills and marketing approaches.
About Entrepreneurial Marketing
Entrepreneurial Marketing is a concept which importance is getting more prominent. Live events in these couple of years has set individuals and business to have an agile, applicable mindset to ensure the progressive live of value creation.
In this program, we stress the importance of the concept of what we called as the ‘new genre’ of Entrepreneurial Marketing. We argue in this current business landscape, professionals and young entrepreneurs, and basically everyone should learn to have a balance in individual mindset, business approach, and marketing execution.
We are delighted to launch the Entrepreneurial Marketing MBA – ENMARK MBA – to have a broad philosophical and execution discussion to adapt, adopt and adjust our competitiveness, in individual and organizational level.
Philosophical discussion will equip learning participants to individually sustain themselves in the future after graduations, and execution discussion will help learning participants to adapt in the near future.
ENMARK MBA will have the classes hosts by the best academicians from SBM ITB marketing thinker and teacher from MarkPlus Institute. But do not be mistaken – we are all learners. We welcome you to join us in the class full of knowledge-enthusiasts, seeking inspiration to help build an ecosystem of entrepreneurial thinkers.
Reason Why to Join?
WHY ENTREPRENEURIAL MARKETING?
The practice of marketing has always evolve. Macro-economic changes contribute to shape the market dynamics for marketing activities. Crises and sudden change in macro-economic environment will test a business sustainability. Meanwhile, marketing knowledge evolves to enhance business professionals with the next skills and competencies especially entrepreneurial marketing skillset that consists of dichotomies and capabilities for marketer to learn, manage and balance.
FIRST ENTREPRENEURIAL MARKETING MBA COURSE IN INDONESIA
ENMARK – MBA program combines the best of both worlds to accelerate holistic busines-mindsets and strategic approach in running business for young talents. We deliver marketing, business and finance perspectives in management to support young leaders in their endeavor.
BUSINESS IMMERSION AS A PART OF MBA LEARNING JOURNEY
In ENMARK – MBA, we try to deliver more hands-on learning-by-doing approach for students by being available as we possibly can in their daily, professional life. Business Immersion equip our students with guideline, worksheets and report evaluations to help putting the MBA courses in action.
MOST RIGORIOUS AND UPDATED MARKETING CONCEPTS
Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concept known as the New Wave Marketing. Conveying the newest concept while it is still fresh and relevant without any unnecessary delay with the acknowledging academic context that are strictly implemented at SBM-ITB
EXPANSIVE NETWORKING OPPORTUNITIES
Besides general lecturing and event invitations by SBM ITB, ENMARK – MBA provides students with enormous access to national and international marketing events hosts by MarkPlus, Inc and partners. In several opportunities, ENMARK – MBA students can also be invited to
NEW REVERSE CASE METHOD
Delivering ‘up-closed and personal’ sessions with renowned guest lecturers in a ‘storytelling’ approach and challenge students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts by facilitating students to develop a simple but sound model.
Reason Why to Join?
WHY ENTREPRENEURIAL MARKETING?
The practice of marketing has always evolve. Macro-economic changes contribute to shape the market dynamics for marketing activities. Crises and sudden change in macro-economic environment will test a business sustainability. Meanwhile, marketing knowledge evolves to enhance business professionals with the next skills and competencies especially entrepreneurial marketing skillset that consists of dichotomies and capabilities for marketer to learn, manage and balance.
FIRST ENTREPRENEURIAL MARKETING MBA COURSE IN INDONESIA
ENMARK – MBA program combines the best of both worlds to accelerate holistic busines-mindsets and strategic approach in running business for young talents. We deliver marketing, business and finance perspectives in management to support young leaders in their endeavor.
BUSINESS IMMERSION AS A PART OF MBA LEARNING JOURNEY
In ENMARK – MBA, we try to deliver more hands-on learning-by-doing approach for students by being available as we possibly can in their daily, professional life. Business Immersion equip our students with guideline, worksheets and report evaluations to help putting the MBA courses in action.
MOST RIGORIOUS AND UPDATED MARKETING CONCEPTS
Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concept known as the New Wave Marketing. Conveying the newest concept while it is still fresh and relevant without any unnecessary delay with the acknowledging academic context that are strictly implemented at SBM-ITB
EXPANSIVE NETWORKING OPPORTUNITIES
Besides general lecturing and event invitations by SBM ITB, ENMARK – MBA provides students with enormous access to national and international marketing events hosts by MarkPlus, Inc and partners. In several opportunities, ENMARK – MBA students can also be invited to
NEW REVERSE CASE METHOD
Delivering ‘up-closed and personal’ sessions with renowned guest lecturers in a ‘storytelling’ approach and challenge students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts by facilitating students to develop a simple but sound model.
LEARNING METHOD
Classical Case Method & Group Presentation
Marketing Project
Reversed Case Method
Business Immersion
National and regional marketing events participation
PROGRAM COURSE
FACULTY MEMBERS & TEACHING TEAM
Discussion of Entrepreneurial Marketing will be held by various academicians, marketing thinker and practitioners, along with invited guest lecturer along the learning journey.
Dr. Yos Sunitioso
Director of SBM-ITB Jakarta Campus
Dr. Jacky Mussry
CEO of MarkPlus, Inc.
Yudo Anggoro, Ph.D
Lecturer SBM-ITB
Yosanova Savitry, MBA
Deputy CEO of MarkPlus, Inc.
Dr. Agung Wicaksono
Academic Committee of SBM-ITB Jakarta Campus
Ardhi Ridwansyah, M.Si
COO of MarkPlus Institute
ADMISSION
Admission MBA Program
In general, applicants to SBM ITB postgraduate program must meet following requirement:
- Academic levels that can register/ participate in the selection are Diploma IV (applied bachelor) or bachelor level graduates
- University graduates from accredited universities (Minimum B) or equalized study program with DIKTI equalization statement for overseas applicant
- Language requirement with a TOEFL minimum 475 or IELTS 5.0
- TPA Bappenas certificate minimum 475 or GMAT certificate for foreign applicant
Schedule Of Admission
Monthly admission test in February to July 2023.
| Admission Steps | Batch 1 | Batch 2 | Batch 3 | Batch 4 | Batch 5 | Batch 6 |
|---|---|---|---|---|---|---|
| Online registration period | 1 - 25 February 2023 | 1 - 25 March 2023 | 28 March - 18 April 2023 | 3 - 27 May 2023 | 30 May - 24 June 2023 | 27 June - 15 July 2023 |
| Admission confirmation deadline | 25 February 2023 | 25 March 2023 | 18 April 2023 | 27 May 2023 | 24 June 2023 | 15 July 2023 |
| Notification for candidates selected for interview | 1 March 2023 | 29 March 2023 | 4 May 2023 | 30 May 2023 | 27 June 2023 | 18 July 2023 |
| Interview for selected applicants | 2 - 8 March 2023 | 30 March - 5 April 2023 | 5 - 12 May 2023 | 31 May - 8 June - 5 July 2023 | 28, 30 June 2023 | 20 - 21 July 2023 |
| Result Notification | March 2023 | April 2023 | May 2023 | June 2023 | July 2023 | July 2023 |
Application Deadlines
Online registration: February – July 2023Application link: https://admission.itb.ac.id/registration/pascasarjana
APPLICATION PROCEDURE & REQUIREMENT
1. Written Application
An eligible applicant for admission to MBA ITB you must provide a minimum TPA Bappenas Score of 475 (not required for foreign register) and TOEFL score of 475.
Please prepare a compilation of relevant materials to showcase your qualifications. All materials must be submitted to https://admission.itb.ac.id by the application deadline. The relevant documents may include (but not limited to) the followings:
We require uploaded transcripts from all undergraduate academic institutions of your previous study. You may upload temporary or student copy of your transcripts; however, we will request an official copy for verification purposes should you be admitted to ITB. There is no minimum GPA to apply. Undergraduate academics are just one factor uses to evaluate an applicant.
We require uploaded transcripts from all undergraduate academic institutions of your previous study. You may upload temporary or student copy of your certificate; however, we will request an official copy for verification purposes should you be admitted to ITB
Certificate of ELPT from UPT Bahasa ITB with minimum score 77. We also accept TOEFL/IELTS held by ETS/Cambridge/British Council/IDP with minimum score of 475 (pBT) / 151 (cBT) / 56 (iBT) or IELTS 5.0 or TOEIC 500. For Executive MBA program applicants in Jakarta Campus, the minimum score is 90 (ELPT) or 500 (ITP-TOEFL) or 5.5 (IELTS) or 575 (TOEIC).
*Can be submitted the latest 5 August 2023
Certificate of TPA Bappenas from OTO Bappenas with a minimum score of 475. GMAT certificate needed for Overseas applicant with no minimum credits.
*can be submitted later
Put email address of 2(two) or more of lecturers/ colleagues who have actively corporate with you and able to give clear recommendation
Transfer the registration fee and generate the Virtual Account number after you finish filling the data on the online registration
Registration Fee
National applicant: IDR 750,000Overseas Applicant: IDR 1,500,000
You must be able to show proof of ownership of health insurance which is valid for a minimum of 2 semesters (renewable).Applicant who use BPJS/ KIS as health insurance, ITB only accepts BPJS/ KIS documents funded by agency/ institution/ company the applicant/ applicant parents’ works.
*Can be submitted later if the applicant have passed the selection
2. Case-based interview
If you have TPA and TOEFL, please go to Admission Form and we will contact you later. However, due to this pandemic, we understand that TPA and/or TOEFL cannot be undertaken. For those of you who have not yet submitted, you are still required to join this test.
How to do this test?
Please fill in Admission Confirmation Form. Later, the admission will send you business case in which you are required to make a concise analysis of the case for 500-800 words (max 2 pages of A4 paper), font Arial with font size 11. The critical analysis shall make optimum information and facts that are provided in the case which can be combined with any concept/ theory that you think relevant. The analysis shall answer these questions:
- What is the problem face by the decision maker(s) in the case?
- What is your proposed solution/ decision if you were the decision maker(s)? explain and elaborate your solution/ decision.
You have maximum of 1x24 hour to submit your essay containing you analysis to the designated link/e-mail that will be delivered by the Admission and we will invite you for interview if your essay passes our academic standards. Please note that we will also check if your essay consists of plagiarism act.
3. Post-Interview activities
We will announce your interview result one month after the interview, at the latest. For those of you who got accepted, please follow the next step of the admission process by referring to Pendaftaran Ulang Program Pasca Sarjana.
Please submit the TPA and TOEFL certificate maximum on July 2023.
STEPS OF ENROLLMENT
Tuition Fee:
IDR 120 Million
Program Duration:
18 Months
TUITION FEE BREAKDOWN
| No | Component | Currency | Tuition Fee | Remark |
|---|---|---|---|---|
| 1 | Tuition Fee 1 | IDR | 35,000,000 | Semester 1 (July 2023) |
| 2 | Tuition Fee 2 | IDR | 35,000,000 | Semester 2 (January 2024) |
| 3 | Tuition Fee 3 | IDR | 15,000,000 | Short Semester (May 2024) |
| 4 | Tuition Fee 4 | IDR | 35,000,000 | Semester 3 (July 2024) |
| Total (IDR) | 120,000,000 |
TUITION FEE BREAKDOWN
| No | Component | Currency | Tuition Fee | Remark |
|---|---|---|---|---|
| 2 | Tuition Fee 1 | IDR | 35,000,000 | Semester 1 (July 2023) |
| 3 | Tuition Fee 2 | IDR | 35,000,000 | Semester 2 (January 2024) |
| 4 | Tuition Fee 3 | IDR | 15,000,000 | Short Semester (May 2024) |
| 5 | Tuition Fee 4 | IDR | 35,000,000 | Semester 3 (July 2024) |
| Total (IDR) | 120,000,000 |