PROGRAM OVERVIEW
Entrepreneurial Marketing – MBA (ENMARK – MBA) is designed for the next generation leaders to learn about marketing, management, business strategy and entrepreneurial mindset in business execution. This MBA is for managers, entrepreneurs, start-up leaders who wants to grow their business and marketing capabilities to boost their business performance or career prospect.
Study time: Monday – Thursday, 17.00 – 21.30 WIB, with synchronous learning session.
IDEAL FOR
Young professionals and entrepreneurs who are interested in becoming business leaders with the foundation of entrepreneurial skills and marketing approaches.
About Entrepreneurial Marketing
Entrepreneurial Marketing is a concept which importance is getting more prominent. Live events in these couple of years has set individuals and business to have an agile, applicable mindset to ensure the progressive live of value creation.
In this program, we stress the importance of the concept of what we called as the ‘new genre’ of Entrepreneurial Marketing. We argue in this current business landscape, professionals and young entrepreneurs, and basically everyone should learn to have a balance in individual mindset, business approach, and marketing execution.
We are delighted to launch the Entrepreneurial Marketing MBA – ENMARK MBA – to have a broad philosophical and execution discussion to adapt, adopt and adjust our competitiveness, in individual and organizational level.
Philosophical discussion will equip learning participants to individually sustain themselves in the future after graduations, and execution discussion will help learning participants to adapt in the near future.
ENMARK MBA will have the classes hosts by the best academicians from SBM ITB marketing thinker and teacher from MarkPlus Institute. But do not be mistaken – we are all learners. We welcome you to join us in the class full of knowledge-enthusiasts, seeking inspiration to help build an ecosystem of entrepreneurial thinkers.
PROGRAM OVERVIEW
Entrepreneurial Marketing – MBA (ENMARK – MBA) is designed for the next generation leaders to learn about marketing, management, business strategy and entrepreneurial mindset in business execution. This MBA is for managers, entrepreneurs, start-up leaders who wants to grow their business and marketing capabilities to boost their business performance or career prospect.
Study time: Monday – Thursday, 17.00 – 21.30 WIB, with synchronous learning session.
IDEAL FOR
Young professionals and entrepreneurs who are interested in becoming business leaders with the foundation of entrepreneurial skills and marketing approaches.
About Entrepreneurial Marketing
Entrepreneurial Marketing is a concept which importance is getting more prominent. Live events in these couple of years has set individuals and business to have an agile, applicable mindset to ensure the progressive live of value creation.
In this program, we stress the importance of the concept of what we called as the ‘new genre’ of Entrepreneurial Marketing. We argue in this current business landscape, professionals and young entrepreneurs, and basically everyone should learn to have a balance in individual mindset, business approach, and marketing execution.
We are delighted to launch the Entrepreneurial Marketing MBA – ENMARK MBA – to have a broad philosophical and execution discussion to adapt, adopt and adjust our competitiveness, in individual and organizational level.
Philosophical discussion will equip learning participants to individually sustain themselves in the future after graduations, and execution discussion will help learning participants to adapt in the near future.
ENMARK MBA will have the classes hosts by the best academicians from SBM ITB marketing thinker and teacher from MarkPlus Institute. But do not be mistaken – we are all learners. We welcome you to join us in the class full of knowledge-enthusiasts, seeking inspiration to help build an ecosystem of entrepreneurial thinkers.
Reason Why to Join?
WHY ENTREPRENEURIAL MARKETING?
The practice of marketing has always evolve. Macro-economic changes contribute to shape the market dynamics for marketing activities. Crises and sudden change in macro-economic environment will test a business sustainability. Meanwhile, marketing knowledge evolves to enhance business professionals with the next skills and competencies especially entrepreneurial marketing skillset that consists of dichotomies and capabilities for marketer to learn, manage and balance.
FIRST ENTREPRENEURIAL MARKETING MBA COURSE IN INDONESIA
ENMARK – MBA program combines the best of both worlds to accelerate holistic busines-mindsets and strategic approach in running business for young talents. We deliver marketing, business and finance perspectives in management to support young leaders in their endeavor.
BUSINESS IMMERSION AS A PART OF MBA LEARNING JOURNEY
In ENMARK – MBA, we try to deliver more hands-on learning-by-doing approach for students by being available as we possibly can in their daily, professional life. Business Immersion equip our students with guideline, worksheets and report evaluations to help putting the MBA courses in action.
MOST RIGORIOUS AND UPDATED MARKETING CONCEPTS
Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concept known as the New Wave Marketing. Conveying the newest concept while it is still fresh and relevant without any unnecessary delay with the acknowledging academic context that are strictly implemented at SBM-ITB
EXPANSIVE NETWORKING OPPORTUNITIES
Besides general lecturing and event invitations by SBM ITB, ENMARK – MBA provides students with enormous access to national and international marketing events hosts by MarkPlus, Inc and partners. In several opportunities, ENMARK – MBA students can also be invited to
NEW REVERSE CASE METHOD
Delivering ‘up-closed and personal’ sessions with renowned guest lecturers in a ‘storytelling’ approach and challenge students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts by facilitating students to develop a simple but sound model.
Reason Why to Join?
WHY ENTREPRENEURIAL MARKETING?
The practice of marketing has always evolve. Macro-economic changes contribute to shape the market dynamics for marketing activities. Crises and sudden change in macro-economic environment will test a business sustainability. Meanwhile, marketing knowledge evolves to enhance business professionals with the next skills and competencies especially entrepreneurial marketing skillset that consists of dichotomies and capabilities for marketer to learn, manage and balance.
FIRST ENTREPRENEURIAL MARKETING MBA COURSE IN INDONESIA
ENMARK – MBA program combines the best of both worlds to accelerate holistic busines-mindsets and strategic approach in running business for young talents. We deliver marketing, business and finance perspectives in management to support young leaders in their endeavor.
BUSINESS IMMERSION AS A PART OF MBA LEARNING JOURNEY
In ENMARK – MBA, we try to deliver more hands-on learning-by-doing approach for students by being available as we possibly can in their daily, professional life. Business Immersion equip our students with guideline, worksheets and report evaluations to help putting the MBA courses in action.
MOST RIGORIOUS AND UPDATED MARKETING CONCEPTS
Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concept known as the New Wave Marketing. Conveying the newest concept while it is still fresh and relevant without any unnecessary delay with the acknowledging academic context that are strictly implemented at SBM-ITB
EXPANSIVE NETWORKING OPPORTUNITIES
Besides general lecturing and event invitations by SBM ITB, ENMARK – MBA provides students with enormous access to national and international marketing events hosts by MarkPlus, Inc and partners. In several opportunities, ENMARK – MBA students can also be invited to
NEW REVERSE CASE METHOD
Delivering ‘up-closed and personal’ sessions with renowned guest lecturers in a ‘storytelling’ approach and challenge students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts by facilitating students to develop a simple but sound model.
LEARNING METHOD
Classical Case Method & Group Presentation
Marketing Project
Reversed Case Method
Business Immersion
National and regional marketing events participation
PROGRAM COURSE
FACULTY MEMBERS & TEACHING TEAM
Discussion of Entrepreneurial Marketing will be held by various academicians, marketing thinker and practitioners, along with invited guest lecturer along the learning journey.
Dr. Yos Sunitioso
Director of SBM-ITB Jakarta Campus
Dr. Jacky Mussry
Deputy Chairman of MCorp and CEO of MarkPlus Institute
Yudo Anggoro, Ph.D
Lecturer SBM-ITB
Yosanova Savitry, MBA
Deputy CEO of MarkPlus Institute
Dr. Agung Wicaksono
Academic Committee of SBM-ITB Jakarta Campus
Ardhi Ridwansyah, M.Si
COO of MarkPlus Institute
ADMISSION
Admission MBA Program
In general, applicants to SBM ITB postgraduate program must meet following requirement:
- Academic levels that can register/ participate in the selection are Diploma IV (applied bachelor) or bachelor level graduates
- University graduates from accredited universities (Minimum B) or equalized study program with DIKTI equalization statement for overseas applicant
- Language requirement with an ELPT ITB minimum 77
- TPA Bappenas certificate minimum 475 or GMAT certificate for foreign applicant
Schedule Of Admission
Monthly admission test in February to July 2024.
| Admission Steps | Round 1 | Round 2 | Round 3 | Round 4 | Round 5 |
|---|---|---|---|---|---|
| Online registration period | 13 February - 4 March 2024 | 13 March - 18 April 2024 | 23 April - 16 May 2024 | 21 May - 13 June 2024 | 20 June - 18 July 2024 |
| ITB Basic Academic Potential Test | 21 February 2024 (registration deadline 17 February 2024) | 27 March 2024 (registration deadline 22 March 2024) | 29 May 2024 (registration deadline 24 May 2024) | 29 May 2024 (registration deadline 24 May 2024) | 26 June 2024 (registration deadline 21 June 2024) and 24 July 2024 (registration deadline 19 July 2024) |
| Interview Test | 7 - 14 March 2024 | 23 - 29 April 2024 | 21 - 29 May 2024 | 20 - 27 June 2024 | 23 - 25 July 2024 |
| Result Announcement | 21-Mar-24 | 08-May-24 | 06-Jun-24 | 05-Jul-24 | 01-Aug-24 |
Application Deadlines
Online registration: February – July 2024Application link: https://admission.itb.ac.id/registration/pascasarjana
APPLICATION PROCEDURE & REQUIREMENT
1. Written Application
An eligible applicant for admission to MBA ITB you must provide a minimum TPA Bappenas Score of 475 (not required for foreign register) and ELPT ITB score of 77.
Please prepare a compilation of relevant materials to showcase your qualifications. All materials must be submitted to https://admission.itb.ac.id by the application deadline. The relevant documents may include (but not limited to) the followings:
Certificate of ELPT from UPT Bahasa ITB with minimum score 77
2. Case-based interview
How to do this test?
Please fill in Admission Confirmation Form. Later, the admission will send you business case in which you are required to make a concise analysis of the case for 500-800 words (max 2 pages of A4 paper), font Arial with font size 11. The critical analysis shall make optimum information and facts that are provided in the case which can be combined with any concept/ theory that you think relevant. The analysis shall answer these questions:
- What is the problem face by the decision maker(s) in the case?
- What is your proposed solution/ decision if you were the decision maker(s)? explain and elaborate your solution/ decision.
You have maximum of 1x24 hour to submit your essay containing you analysis to the designated link/e-mail that will be delivered by the Admission and we will invite you for interview if your essay passes our academic standards. Please note that we will also check if your essay consists of plagiarism act.
3. Post-Interview activities
We will announce your interview result one month after the interview, at the latest. For those of you who got accepted, please follow the next step of the admission process by referring to Pendaftaran Ulang Program Pasca Sarjana.
STEPS OF ENROLLMENT
Tuition Fee:
IDR 120 Million
Program Duration:
18 Months
TUITION FEE BREAKDOWN
| No | Component | Currency | Tuition Fee | Remark |
|---|---|---|---|---|
| 1 | Tuition Fee 1 | IDR | 35,000,000 | July 2024 |
| 2 | Tuition Fee 2 | IDR | 35,000,000 | January 2025 |
| 3 | Tuition Fee 3 | IDR | 15,000,000 | May 2025 |
| 4 | Tuition Fee 4 | IDR | 35,000,000 | May 2025 |
| Total (IDR) | 120,000,000 |
TUITION FEE BREAKDOWN
| No | Component | Currency | Tuition Fee | Remark |
|---|---|---|---|---|
| 2 | Tuition Fee 1 | IDR | 35,000,000 | July 2024 |
| 3 | Tuition Fee 2 | IDR | 35,000,000 | January 2025 |
| 4 | Tuition Fee 3 | IDR | 15,000,000 | May 2025 |
| 5 | Tuition Fee 4 | IDR | 35,000,000 | May 2025 |
| Total (IDR) | 120,000,000 |